Today we’d like to introduce you to Cassie Jones. Cassie, we appreciate you taking the time to share your story with us today. Where does your story begin? I get asked this question a lot, and most people assume I have the typical story of starting as a service provider and branching off, but honestly, my story is the complete opposite of what you’d expect. I’ve never placed a lash, never waxed a brow, never performed a facial, and never even considered doing services because I’m simply not good with my hands.

We recently connected with Cassieandre Jones and have shared our conversation below. Cassieandre, appreciate you joining us today. Talk to us about building your team? What was it like? What were some of the key challenges, and what was your process like? Yes, I had employees from day one — two lash artists and one brow artist. I started interviewing in October 2017, and we didn’t open until March 2018.

Inflation, burnout, and tech disruption—2025 is testing small business owners. Discover the most common challenges entrepreneurs face this year and how to thrive through them. It has been a challenge for many small businesses, especially those in the beauty industry. With inflation comes rising prices, and prices that most clients can not afford, which leads to a loss in the company’s value, loss of clients, and loss of employees.

Pink Caviar Lash & Brow Spa turns 7! Join us in celebrating seven beautiful years of glam, growth, and glowing up our clients—and see what’s next for our beauty and education empire. It has been a long journey from employees, clients, Pink Caviar University, and franchising. It has been challenging but gratifying, to say the least. I am grateful to God for entrusting me and guiding me through these beautiful 7 years.

Do you ever feel like you’re everything to everyone but barely present for yourself? If you’re tired of carrying the weight of being “every woman,” this one’s for you. Feeling needed by everyone and being there for everyone can be draining because sometimes, when you need people, they are never there for you. Sometimes, you have to say “no” and use the word frequently because some people don’t have a limit on what they’ll take.

Ready to be your own boss? Check out these 10 smart, low-cost business ideas you can start right away—even from home. Whether it’s beauty, content creation, or coaching, there’s something for everyone. After COVID, I think we all learn that it’s best to have multiple sources of income, even if it’s a part-time job, in addition to your 9 to 5. Creating an additional income will help you live a financially free life where money is not an issue.