Meet Cassie Jones of Pink Caviar Spa

BY: VOYAGEATL

Today we’d like to introduce you to Cassie Jones.

Cassie, we appreciate you taking the time to share your story with us today. Where does your story begin?
I get asked this question a lot, and most people assume I have the typical story of starting as a service provider and branching off, but honestly, my story is the complete opposite of what you’d expect. I’ve never placed a lash, never waxed a brow, never performed a facial, and never even considered doing services because I’m simply not good with my hands.

One day, while my accountant and I were reviewing my transactions, she pointed out that a large portion of my spending was going towards the spa, which made sense because I love being pampered. Nothing makes me happier than being catered to and beautified. She jokingly and sarcastically said that I spend so much money at the spa that I should just open one myself. Little did she know, I eventually would.

The moment she said that, my mind immediately went to work. I’ve always loved creating businesses and building profitable companies. My brain naturally thinks in systems, structure, and execution, and I love bringing ideas to life. When I later told her I was serious about opening a spa, she looked at me like I had completely lost my mind, as if she didn’t know what was coming out of my mouth or what I was thinking. This was never a dream rooted in being a service provider. It honestly all happened very randomly.

As far as what got me to where I am today, I truly say it was God because it absolutely was. We’ve been in business for eight years now, and at this point, the journey is honestly a blur. What I do know is that staying on top of your business is non-negotiable. Training employees, making sure they understand and fulfill their roles, and holding people accountable is rule number one because no one will ever care about your business more than you do. Constant growth is rule number two. A business cannot flourish unless everyone is pulling their weight.

Going to the next level requires sacrifice. Some nights will be sleepless, some days will be filled with nonstop thinking and stress, and as a business owner, there is no 9–5, it’s 24/7. I can recall nights where I sat in the same spot at home for 14 hours straight on the computer, working overtime to bring new visions to life, brainstorm marketing ideas, and create strategic plans for innovation and growth.

The third key is preparing for the future. I’m someone who is always focused on both the present and what’s ahead. My mind never shuts off, so I’m constantly reviewing forecasts, tracking growth, and creating new marketing plans, ideas, and avenues for the spa. The trajectory of this business still amazes me, and it reminds me every day that hard work truly does pay off.

Click the link below to read the full article

https://voyageatl.com/interview/community-highlights-meet-cassie-jones-of-pink-caviar-spa

Cassieandre Jones the founder of Pink Caviar University